Nike Unboxing experience
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overview
how do you surprise and delight the people who have everything - while keeping in mind your company’s efforts to reduce carbon?
move to zero .
The gifts in this project were designed for key athletes across multiple sports, with one goal: make them worth sharing. Forget wasteful packaging that ends up in the trash—every detail had to be either unforgettable or undeniably reusable. The result? Premium gifts that supported Nike’s Move to Zero campaign while proving sustainability doesn’t mean sacrificing impact.
An acrylic shell made from recycled materials, padded with Nike Sustainability Lab tech. High-end enough to feel collectible, sustainable enough to walk the talk. Packaging as striking as the product inside.
STEP 1. The branded, gift-wrapped product arrives
STEP 2. The closed acrylic shell is revealed, with a molded soccer ball and push-button lock
STEP 3. The ball is opened to reveal the cleats.
Built from recycled stock and wrapped in a mesh drawstring bag, this shoebox cuts packaging by 60%. Once opened, the bag lives on as a branded shoe carrier—less waste, more utility, better story.
A Tyvek outer sack tied shut with spare laces. Inside: a molded, minimal form cut to fit the shoe—no wasted space, 70% less material. Waterproof, reusable, recyclable. From lunch runs to gym days, this bag’s built to live on long after unboxing.
Andra Larsen made this one as part of this project.
This combines a couple of the previous designs; a compact, low density, recycled paper box. A fun, zip-off opening experience and a reusable drawstring pouch inside.
Here is Andra’s Linkedin. She’s really incredible.
